KF Beauty

KF BEAUTY is the parent company of successful, independent cosmetic brands WUNDER2 and KeraFiber. Founded in 2015, the objective of KF Beauty is to make cosmetics in a responsive way: responsive to evolving needs with quick-to-market, innovative products, and responsive to a highly engaged, interactive customer community. In particular, the success of the WUNDER2 brand began with the instant cult favorite: WunderBrow. The rapid international growth of KF Beauty started with disruptive DTC marketing that has seen over 1.5 billion video views and over 6.5 billion impressions in people’s feeds and has expanded into brick-and-mortar retailing. The product offering continues to grow beyond just WunderBrow thanks to a unique in-house expertise of developing innovative beauty products that are high-quality and high-performance. KF Beauty brands are now available in more than 20 countries.


Agnes Hjelmér

KF Beauty

Agnes Hjelmér is the CEO of KF BEAUTY, an international group that creates and commercializes cosmetic brands and products through an integrated DTC and retail model. With 20 years’ experience in the cosmetic industry, she is adept at shaping and turning around under-performing business units, achieving change that delivers tangible and sustainable returns. Her ability to empower teams has proven its success both in start-ups and growth organizations. A true polyglot, Agnes has worked in many different countries and encourages an international mindset in the workplace.