John Lewis needs no introduction as the one of the UK’s most recognised brands.
The www.johnlewis.com website is also one of the UK’s leading online retail websites and has been a huge asset to the business.
The Brief
Whilst the John Lewis website enjoyed generally good organic search results and the in-house team was very capable and had sufficient resource to undertake most SEO initiatives, it was recognised that there was room for improvement and commissioned Browser Media to produce an SEO Reviewin 2007.
The objective was to obtain an impartial 3rd party review of the website with a fresh pair of eyes to scrutinise the site from an SEO perspective. Acting as an ‘seo health check’, the SEO review would summarise all areas where improvements could be made.
The Strategy
Browser Media’s SEO Review is a bespoke piece of consultancy that provides an audit of current SEO initiatives for those businesses that do not wish to fully outsource their search engine marketing activities but require some external expertise to plug any gaps that may exist in-house.
Often a popular starting point for future search engine marketing initiatives, Browser Media’s SEO Review is an extremely cost effective way to obtain the highest level of SEO expertise without committing to longer term contracts and is ideal for organisations that have in-house resource but require
The Results
The SEO review performed for John Lewis identified a range of opportunities that existed to improve the optimisation of the website – most notably for generic searches such as ‘lcd televisions’.
By using Browser Media’s SEO expertise, John Lewis was able to ‘top up’ the skills of the internal team and benefit from a fresh pair of eyes when reviewing the website from an SEO perspective.
“Browser Media conducted a SEO review of www.johnlewis.com – the resulting report represented excellent value for money, with understandable and actionable analysis of all aspects of on and off page search factors. Money extremely well spent.“ Ian Tansley – Head of Web Selling, John Lewis Direct.