IBM iX is a hybrid digital agency and consultancy that works at the intersection of progressive strategy, creative vision and transformational technology to tackle the biggest business challenge: tomorrow. We won’t just tell you what it takes for the ultimate customer experience. We’ll become ingrained in your business, design side-by-side with your innovators and see the project through from initial strategy to delivery.


Michael Smith

European Marketing Leader, Digital Strategy and IBM iX

European Marketing Leader of Digital Strategy at IBM iX, Michael Smith, is a digital veteran with unparalleled knowledge and experience across both the public and private sectors. With a career that pre-dates digital as a mainstream, Michael has been fortunate enough to have worked in some of the most progressive and forward thinking companies and more recently within one of the UK largest advertisers.

Jeremy Waite

Chief Customer Officer

Jeremy Connell-Waite is Chief Customer Officer for IBM iX. Jeremy travels around the world talking to executives about consumer trends, digital transformation, AI and the future of cloud computing. He is also an IBM ambassador who helps companies combat climate change through the use of technology. He has been voted the most influential person on twitter for #BigData and one of the world’s top 100 digital marketers. In previous roles he was the CSO of IBM Watson Customer Engagement, Head of Strategy for Salesforce Marketing Cloud and Head of Social Strategy for Adobe Marketing Cloud.  Jeremy is the host of The Ten Words podcast and the author of three books.