House of Kaizen exists as both an incubator and a sanctuary for digital experience optimisation. We’re a rare collection of people driven to make it better, optimising digital performance marketing services to some of the world’s most recognisable brands such as The Wall Street Journal, Pfizer, McAfee, Hearst Media and Red Roof Inn.

We support our clients to achieve better Customer Experience, better Consumer Insights, better Media Buying and Planning, and better Business Intelligence. We combine our expertise to acquire and retain more customer revenue.



Daniel Gold

Head of Research
House of Kaizen

Daniel Gold is the Head of Research at House of Kaizen, a digital marketing agency spearheading performance optimisation. Daniel is a user and consumer research professional who works end to end (from pitch to insights delivery) and is proficient in 15 research methodologies, consumer psychology, decision making science, and AI. 

Veronika Starell

Account Director/eCommerce Director
House of Kaizen

Having started in this industry eight years ago, Veronika Starell now manages House of Kaizen’s first pure-performance account for the antivirus software company McAfee as an eCommerce Director. Veronika leads a team that spans across research, CRO, design, content, media and BI, with responsibility for strategy, performance growth and profit. Her aim is to remove silos and foster a collaborative environment where performance growth is achieved without loss of efficiency.


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