Holistic Email Marketing
Holistic Email Marketing is a results-oriented email marketing consultancy. Through our many years of experience in the industry we have concluded that to get the best out of email marketing, you need to base it on the customer journey. We created the Holistic approach, which is about creating conversion-focused, customer-centric marketing strategies with email at its heart. Unlike traditional multi-channel marketing that starts with a channel strategy, we start with the customer’s needs. And through persuasion techniques, marketing automation and cross-channel learnings, we craft a personalised journey that converts. So your customers meet their goal, and you meet yours.
How the Holistic approach can help you
- Deliver a better, more personalised customer experience
A seamless journey is good for your customers, which is great for you.
- Increase the value of your conversions
Remove barriers to purchase to achieve small uplifts that add up to a lot.
- Grow your list
Build a bigger customer base by converting more of your website visitors.
- Solve problems and spot opportunities
Share learnings across all channels with strategic Holistic Email Testing.
- Expand your email marketing budget
Prove the value of email to your business by putting it at the heart of your strategy.
Holistic Email Marketing is lead by Kath Pay, a recognised industry thought leader.
Visit us at http://www.holisticemailmarketing.com/
People
With over 18 years email marketing experience Kath Pay lives and breathes email marketing. Regarded as an industry thought leader, she is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014) and is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing.
Jonathan is the worlds first second-generation email marketer. 12 years in the industry has given him a huge range of experience, including designing, coding, and delivering campaigns, post-campaign reporting, and review, and project consultation. He has also worked across the industry for an ESP, agencies, an ecommerce SaaS solution, and as a freelance email marketer.
Articles
Five Email Marketing Lessons Learned in the Pandemic
Kath Pay, CEO of Holistic Email Marketing, shares how to apply lessons learned during the pandemic to your email marketing…
30/09/2021
Why Creative Campaigns are Worth the Risk
Kath Pay, Founder & CEO of Holistic Email Marketing, gives some top tips for using creativity in email. Getting attention…
23/08/2021
Error Emails: The Definitive Report on Mistakes, Errors, and Apologies That Never Needed to Happen
Whether it’s an unfortunate typo, a rendering issue, a broken link, or any other potential problem … email errors are…
2/11/2020
Customer Experience Email Marketing: Getting Ahead of the Consumer
Why CX email marketing matters The old models of customer communications through marketing are evolving to meet the needs and…
20/10/2020
Why Personalisation Matters
Holistic Email Marketing‘s whitepaper explains why personalisation is not just about marketing. Introduction Personalisation is the fuel that drives better…
2/10/2020
Best-Of-Breed Or All-In-One Marketing Software, Which Serves You Better?
Do you need a complete all-in-one marketing suite with all your marketing functions on a single dashboard? Or would you…
1/04/2019
Are Retailers Making The Most Of Their Welcome Emails?
Welcome Emails By Retailers – Are They Making The Most Of This Valuable Opportunity? We recently analysed 80 retailers’ signup processes and…
18/03/2019
To Resend Or Not To Resend? The Data Says Yes!
One of the recent topics on the Only Influencers email discussion group is whether to resend marketing emails to non-openers.…
11/03/2019
The Challenges Of Attribution In Email Marketing
Attribution is a problem as old as email, and it’s a huge topic – much too big to fully address…
5/03/2019
How To Improve Email Marketing Vendor Satisfaction
Partnering with an email service provider will be one of the biggest decisions you and your company can make. There…
15/01/2019
New Research: Helpful, Personalised, Customer-Focused Emails Drive Higher Engagement
Customer Experience (CX) Email Marketing is a major force in the rise of marketing that centres on relationships, rather than…
4/10/2018
Are Your Email Subscribe Forms Ready For GDPR?
How Do Your Email Subscribe Forms Stand Up? We’ve been hearing many conflicting stories about how well EU marketers are…
21/03/2018
Let Strategy Drive Your Technology Decisions
Choosing a new email or marketing automation platform is like being invited to pick out your own present from an…
31/07/2017
Tackle Inactives By Designing For Their Buyer Personalities
We talk a lot about how to wake up inactive subscribers and customers, but none of the usual strategies and…
17/07/2017
Email Is The Ultimate Push Channel. It’s Not A Shove Channel
It’s time to appreciate email’s great strength as the original disruptive marketing channel. Email, in fact, is enjoying a renaissance!…
26/06/2017
Customers Over Channels: Why Holistic Marketing Automation Takes A Customer-First Approach
“When all you have is a hammer; every problem looks like a nail.” This version of a famous quote, attributed…
18/04/2017
Press Releases
Artificial intelligence and machine learning, once only the province of enterprise-level experiments, today power many of the marketing automation and…
Customer Experience Email Marketing: Getting Ahead of the Consumer, a new report from Liveclicker and Holistic Email Marketing, answers this…
The era of “batch and blast” email marketing is waning, according to the Email Marketing Personalisation Report, a new research report…
Email marketing is a brand’s best opportunity to encourage customers to stay loyal and spend more. But in their new…