Born in 1996, we are the digital agency of choice for large B2B Non-Sexy Businesses*. We offer digital strategy and audience insight, web design and build, continual optimisation (UX, content, search, data), digital marketing and creative campaigns.

*if you’re complex with hard-to-reach audiences, in our eyes you’re utterly compelling.


Alan Cooper


Alan has run his own businesses for over 25 years, initially in video production then moving into the digital world in 1996, when Freestyle was a rare digital startup.

Freestyle is a top 100 digital agency working for a range of international B2B and B2C clients, and Alan’s passion is for jargon-free, pragmatic solutions to complex challenges, particularly in the non-transactional B2B sector.

Kay Edwin

Account Director

Kay has been with Freestyle for 4 years successfully evolving digital strategies for our key clients, including RS Components, Bostik, Alstom and Amtico. Prior to joining Freestyle, Kay managed senior relationships with Microsoft, Samsung, Vodafone and Jaguar Land Rover in building their online presence. She is commercially astute with comprehensive communications and marketing experience, and has market- leading experience of driving innovation in her client portfolios. Kay works closely at a senior level with her clients to ensure their business is understood by Freestyle’s internal teams.


CMS Alternatives: Managing Content The “Headless” Way

Developer Chris explains the difference between a regular CMS and Headless CMS, and explores the benefits of adopting a headless…


What’s The Reality Of AI? A Journey Through Its Evolution…

I recently spoke at a Tonic event where the topic was “what is the reality of AI?” In order to understand the…


Customer Journey vs Experience Maps: What’s The Difference?

Picture the scenario, a large mechanic company wants to evaluate the efficiency of their MOT service, from when customers make…


The Good, The Bad And The Baffling Of Data-Speak

As the industry waxes lyrical about data, Freestyle‘s Data Analyst, Becki Hemming, does a translation job on the sayings we’ve…


Seamless UX: A Lesson From Disney

UX and Optimisation Analyst (and Disney fan) Amy Fleming writes about how Disney Parks and Resorts have nailed the seamless…


Campaigns: How The Biggest Traditional Businesses Stay Relevant

We took a look at a few examples of great PR and Marketing campaigns from global leaders in manufacturing, and…


Client-Agency Collaborative User Research

UX and Optimisation Analyst Amy Fleming explores why clients need to get more hands-on with their user research. If you’re…


Digital B2B For Traditional Industries And Sectors

Freestyle founder and new business director Alan Cooper explains why traditional business sectors needn’t be left behind in the world…


Using Customer Mapping To Inform Digital Strategy

Customer mapping is not a new concept to many business owners. Yet, it is still a process that is often…


Four Essentials For User Research

UX and Optimisation Analyst Amy Fleming looks at how to bring user research into the forefront of business strategy. While aiming…


Digital Transformation In Traditional B2B Sectors

Freestyle founder Alan Cooper takes a closer look at what slows down improvement across B2B teams. “Don’t talk to me about incremental…


Customer Journey Maps: How To Get Them Right

Here are our insights on how to make the best out of your Customer Journey map. Customer journey mapping is…


Pitching And Efficient B2B Agency Selection

Freestyle founder Alan Cooper reveals useful insights for B2B businesses when choosing a new agency partner at pitch stage. Pitching…


Digital Transformation: A Fresh Look At An Old Classic

As digital transformation continues to remould the industry practices that have defined the strategies of the world’s leading brands, marketers…