We’re a Jaywing agency full of creative, talented individuals who connect powerful ideas, rich data and new technologies. We create high-performance campaigns for our clients that change businesses and meet the needs of their consumers online.

We understand the importance of useful content, great UX, clean code, platform choice and targeting people by extracting the maximum value from our clients’ paid, owned and earned channels.

Search SEO UX


Steve Baker

Operations Director

As Operations Director, Steve oversees the performance of each of Epiphany’s channel teams. With over 17 years experience in search marketing, Steve specialises in directing integrated digital strategies, as well as helping to dirve forward Epiphany’s service offering and approach. Manchester United, ScS, William Hill, Carphone Warehouse and Safestyle are just a few of the brands Steve has had experience working with.

Meghan Burton

Director of SEO

Meghan is Director of SEO at Epiphany, responsible for developing the agency’s approach to SEO and heading up an incredibly smart, innovative SEO team. Epiphany takes pride in its forward-thinking, user-focused approach to SEO, with in-house abilities to create creative and engaging campaigns alongside skills in technical SEO and content strategy.

Emma Travis

Head of CRO

Emma heads up the CRO team at Leeds based search agency Epiphany. After working for one of the countries leading CRO agencies, Emma moved client-side to help Jet2.com galvanise their UX and conversion strategy. With a passion for user behaviour and consumer psychology, Emma is leading the campaign to see brands take CRO seriously as a key player in their digital strategy.

Malcolm Slade

Director of Search

Historically a Mechanical Engineer, Malcolm lent his technical hand the world of digital marketing in 2005, joining Leeds based search agency Epiphany, where he is now Head of Technical SEO, working with some of the countries leading B2C and B2B brands. A self-confessed geek, Malcolm has a very strong technical background having studied AI, HCI, Programming, Advanced, Databases, Web Technologies and is happiest when solving problems. Malcolm’s strengths lie in combining traditional marketing techniques with innovation and the latest in search.

Lorna Fraser

Senior UX & CRO Analyst

Lorna Fraser is a Senior UX & CRO Analyst at Epiphany, a Jaywing agency full of creative, talented individuals who connect powerful ideas, rich data and new technologies.


How Epiphany is Driving Results During a Global Crisis

Epiphany reflect on the successes they’ve had during the coronavirus pandemic. The term “coronavirus” received over 17 million online mentions…


The Impact of COVID-19 on the Home and Garden Sectors

Epiphany takes us through the impact of COVID-19 on the home and garden sectors. Coronavirus has caused extraordinary shifts in…


Site Search Data: Hidden Gold for Your Digital Strategy

As we all adjust to our new way of working, and UK lockdown continues, our audiences are also looking for…


Adapting Your Retail PPC Strategy in Response to COVID-19

The unprecedented global upheaval caused by COVID-19 has had many knock-on effects, including both obstacles and opportunities for eCommerce. While…


Five Ways to Adapt Your Search Strategy in Uncertain Times

The events of the last few weeks have had a dramatic effect on millions of people’s lives. Uncertainty over health,…


Debunking Common UX And CRO Misconceptions

Online consumer behaviour and expectations of their online experience change continuously with the introduction of new technology and new trends.…


Is Brand The Only Future Ranking Factor?

For several years now, I’ve had an interest in how Google might improve. It has long been my belief that…


Press Releases

With a focus on aggressive growth in 2020, UK-based sustainable products provider, GM8 Group, has partnered with Jaywing’s search specialist,…

With a renewed focus on brand growth in 2020, UK-based fitness equipment specialist, Proworks Fitness, has partnered with Jaywing’s search…

With a renewed focus on digital marketing, UK-based ironmongery specialist, Ironmongery Direct, has partnered with Jaywing’s search specialist, Epiphany, in…