eight&four is a Creative and Media Agency based in Central London.

Our Ethos: Talk less, say more.

Over the past ten years, advertising and marketing have changed beyond recognition. Where once brands invested in creating singular, show-stopping moments that defined culture, the content revolution has led to brands competing to beg for a single increasingly scare commodity: attention.

In an always-on culture, it’s little surprise that brands struggle to be noticed. It’s easy to start thinking more is more. Our agency ethos and approach is a direct response to the challenges faced by brands in 2019 and beyond.

Talk less, say more is about quality over quantity, connecting the dots and taking an audience-first approach to marketing output – whether that’s a content strategy or a social media campaign.

eight&four’s client base includes: Melia Hotels International, CG Restaurants Group, Din Tai Fung, Tourism Western Australia, Pernod Ricard, BHF, Ronald McDonald House Charities and Marie Curie.

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Kate Ross

Co-Founder & Managing Director

Kate is the Co-Founder and MD of eight&four – an integrated creative & media agency based in Central London. Kate has over a decade of experience in the digital comms industry, using integrated creative & media strategy to find brands new audiences online. In 2019, eight&four were named in Campaign’s Top 50 Places to Work in the UK, and work with clients such as Pernod Ricard, Melia Hotels International, and the British Heart Foundation. Kate is also a digital spokesperson for BBC Radio 4, The Times, and The Guardian.

Amy McCulloch

Managing Director

Amy McCulloch is Joint Managing Director of eight&four, a modern communications agency helping lifestyle brands transform relationships with their consumers through digital. Amy has over 10 years’ experience under her belt in developing and implementing global social strategies for brands such as Melia, Marie Curie, and Pernod Ricard. Her drive to help brands grow and flourish across digital has led to several impressive accolades, including being name in The Drum’s top ’30 under 30’ in 2014.


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