Edit is a Data Science, Technology, CRM, and Media agency. With us, you have all the experts you need to deliver creative customer engagement solutions that drive revenue and long‐term loyalty. Our Editors define our DNA: a bunch of talented creatives, data scientists, digital marketers, media experts, and technology architects who create marketing that matters by obsessing about less.

We use the intelligent application of data to acquire and retain customers for some of the world’s best brands.


Marc Dallimore

Director of Data Science
Edit Ltd

Marc is Director of Data Science at Edit, having initially joined as Associate Director of Data Analytics in 2019. He has over a decade of experience within the field, with previous roles including a spell as Data Director within Group M. Marc’s passion is uncovering actionable insights out of clients’ datasets. He has particular experience in the automotive, financial services, retail and travel sectors.

Polly Waines

Senior Planner
Edit Ltd

Polly joined Edit in 2018, bringing a wealth of marketing experience from her roles at companies including Which?, Code Investing Limited, and Bright Network.

Rebekah Waller

Senior Paid Search Executive
Edit Ltd

With four years’ experience in the industry working for companies such as Visualsoft and iProspect, Rebekah joined Edit in 2019 as a Paid Search Executive.

Rob McGowan

Chief Strategy Officer
Edit Ltd

Rob has worked in marketing, and specifically the data side of marketing, for almost 20 years. He’s built and run teams of data scientists, developers, creatives, analysts, planners and suits, and has designed, launched and managed loyalty programmes in multiple markets and in multiple sectors. He’s created CRM programmes for international brands. Mostly, he’d like to talk to you about Ultimate Frisbee.

Gary Arnold

Strategic Consulting Director
Edit Ltd

Gary has over 20 years helping brands across a wide variety of sectors to put the data and technology capabilities in place to power enhanced customer experiences. Having worked in technical, commercial and customer facing roles Gary effectively bridges the gaps across lines of business, translating target experiences into data strategies and informing creative experience design with the possibilities offered from innovative application of technology.

Holly Payet

Planning Manager
Edit Ltd

Holly Payet has built up over five years of experience in a wide spread of industries ranging from financial services, education technology and digital advertising. Client side Holly has managed all things marketing including brand strategy, events and campaign planning. Since moving agency side, she specialises in CRM and is passionate about delivering impactful data-driven projects for international brands.

Josh Hull

Principal Planner
Edit Ltd

With 17 years of experience in CRM and eCRM, Josh Hull turns our clients’ unloved data into marketing power. A digital marketing specialist, strategist and planner, Josh helps Edit’s customers implement and manage CRM, and realise the benefits of integrating SEO, PPC, social media and Digital Analytics. Josh has led the British Red Cross in Data and CRM and has worked alongside brands including Jaguar Land Rover, Decathlon, CoOp Food & Arsenal FC.


Choice And Personalisation

We live in a world where we are faced with a plethora of choices. It’s easy to feel like decisions…


Using Social Media As A PR Tool

The opportunity presented to brands by the growth of Social Media as a PR tool is hugely exciting as a…


#MissingType – NHS and Brands Campaign for Blood Donations

Between August 16 and 21, brands across the world are dropping the letters A, B and O from their signs,…


Meet The Search Engineers

Tim Grice, CEO at Branded3, explains why content and engagement are the real engines driving SEO Every month Google handles…


Quickfire Qs: Stephen Kenwright, Director of Search at Branded3

Stephen Kenwright, Director of Search at Branded3, speaks at the Figaro Digital Marketing Conference in London on 26 November 2015.…


SEO is the New PR

Stephen Kenwright, Head of Search at Branded3, explains why your SEO and PR teams need to talk It used to…


Spotlight On: Mike Jeffs at Branded3

Mike Jeffs, Senior Account Director at Branded3 and Simon Prince, Head of Customer Acquisition at Powwownow, will be among the…


Winning at SEO Through Genuine Audience Engagement

Here Tim Grice, Director of Search at digital and search agency Branded3, looks at how to achieve your search goals…


The Importance Of Having A Content Strategy

Joseph Griffiths, Senior Search Strategist at Branded3, explains how content can be used to guide customers along the path to…



Leeds, Yorkshire

Content Writer

Edit Ltd

Leeds, Yorkshire


What’s in your inbox?

by Polly Waines, Senior Planner at Edit Ltd


PPC Beyond the Here and Now

by Rebekah Waller, Senior Paid Search Executive at Edit Ltd


Marketing that Matters

by Rob McGowan, Chief Strategy Officer at Edit Ltd


How to Avoid Treating Machine Learning as a Black Box

by Neill Horie, Associate Director – Technology Strategy at Edit Ltd


Being More Bi-Modal In Your Marketing Execution

by Gary Arnold, Strategic Consulting Director at Edit Ltd


Measuring Content Marketing

by Jack Cornwall, Senior SEO Specialist at Edit Ltd


2015: The Year Of…

by Laura Crimmons, Head of PR & Social at Edit Ltd


The Future of PR

by Laura Crimmons, Head of PR & Social at Edit Ltd