Our Mission: Improving marketing efficiency and driving sales by maximising insights obtained from customer centric data and behavioural analytics, via a cost effective cloud technology. DPL is a data-technology start-up, bringing together data science, behavioural science and advanced technology to provide end to end customer insights and engagement. Our product is unique in the way that it combines the latest data analytics and data science technology, with progressively automated behavioural science in an easy to use, cost effective SaaS platform. Our product offers continuous comprehensive analytics to clients who have not yet benefited from effective use of their data.


Richard Robinson

Chief Commercial Officer

Richard has spent over 20 years assisting companies in the building of brands and the development and implementation of innovative go-to-market strategies. He has led many strategic marketing initiatives across various business and technology areas.

Currently Richard is Chief Commercial Officer at DPL where he helps brands turn big data into big action, through combining data science, behavioural science, and digital marketing to transform the way brands engage with customers.

Richard has held leadership roles within the data, adtech, digital and media sectors, including as VP at CA Commercial, MD EMEA at Turn and Director at Google.

He sits on the advisory boards of a number of companies and associations and is a regular speaker at industry events and conferences.