Toby Shaw

Director of Marketing and PR, UK & Ireland
Celebrity Cruises

Heading up a team of 14 marketing, social media, web and PR professionals, Toby Shaw joined Celebrity Cruises as director of marketing and PR in December 2013.  Shaw is charged with leading innovative and integrated marketing campaigns – across all communications disciplines – for both consumer and travel trade channels.  Prior to joining Celebrity Cruises, Shaw spent five years at electronics giant Sony. He also spent five years at Heineken launching the 5% brand into the UK, as well as launching the off-trade version of Amstel, then the fasting growing lager in the UK.