Robin Bresnark

Director of Client Success

Robin Bresnark works strategically with clients including Sprint, Gap, Expedia, Vodafone and L’Occitane to take their refer-a-friend programmes to the next level. Beginning his career in music journalism and film & television production, Robin has spent the past 20 years parlaying his understanding of what makes audiences tick into helping organisations as varied as Cancer Research UK, HMV and the UK Government engage their communities while maximising revenue.

Gideon Lask

CEO & Founder

Gideon’s been working in E-commerce for almost 20 years, which is pretty much as long as E-commerce has been a thing! He’s proud to have built and sold E-commerce businesses for the likes of Universal, HMV and, but right now he’s busy helping other brands and retailers acquire new customers in an altogether smarter way. He’s the Founder and CEO of Buyapowa, and they’re the world leaders in customer-get-customer selling. Their platform is used by innovative companies, such as Topman, PrettyLittleThing, Desigual, FeelUnique, L’Occitane, Vodafone, O2, Three, Expedia, Travelex and The AA , powering their customer-get-customer and invite-a-friend campaigns.


Uber And Airbnb Have The Best Referral Schemes: Or Do They?

Say the word ‘referrals’ and most people will instinctively think of Uber and Airbnb. After all, those companies just about…