Bluecore is a retail marketing technology company that is reimagining the way retailers communicate with shoppers. It offers retailers an email solution that replaces manual processes with an intelligent, AI-driven workflow.


Alex Henry

Client Solutions Director, International

As Director of Solutions Consulting & Customer Success in EMEA for Bluecore, Alex has the pleasure of working with many of Bluecore’s International client base, helping them disrupt the way they communicate with their customers. For the last 12 years Alex has been working for leading SAAS and cloud-based technologies, gaining experience in how many of the world’s biggest brands and companies combine cutting-edge technology with people to really drive their businesses forward.  With a rich heritage in digital personalisation, Alex has worked with many of Europe’s greatest retail brands to understand how bringing together data, people, process, and technology can drive insight, action, and positive outcomes.

Sherene Hilal

VP of Product Marketing and Operations

Sherene Hilal is the VP of Product Marketing and Operations at Bluecore. In this role, Sherene leads the commercialisation of products and business operations, with a focus on enterprise readiness. Previously, Sherene was the VP of Product Marketing at Curalate, and the Senior Director of Outbound Product Management for BlueKai where she defined and developed the ‘Data as a Service’ category.


Hacking the Stack: How to Bring Strategy Back to Email

by Alex Henry, Client Solutions Director, International at Bluecore