Adthena’s mission is to revolutionise search marketing through “Unrivalled Competitive Clarity”. It serves hundreds of the world’s largest advertisers through its patented “Whole Market View” of organic and paid search. Leveraging machine learning, the platform indexes information hourly, processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages each day. The segmented data is presented in an intuitive format, helping digital marketers to understand their landscape and acquire more customers.
Adthena’s technology has won a number of awards for its ease of use and value added to clients including: Best Search Software Tool at the UK Search Awards 2016, Technical Innovation of the Year at the Drum Search Awards 2017, Best Search Technology of the Year at the Biddable Media Awards 2017 and Best Tech Platform at the DADI awards 2017.
Adthena was founded by Ian O’Rourke and is backed by Mel Morris, the entrepreneur behind Candy Crush and former chairman of King.com.
Ashley Fletcher has been honing his career in search for over ten years. He started out agency-side, before moving to BeatThatQuote.com (bought by Google in 2011). Now Adthena’s VP Marketing, Ashley is responsible for marketing Adthena to a rapidly growing global audience. With an MSc in Global Marketing from the London School of Business and Finance, Ashley is also a graduate of the Google Marketing Academy program at The Wharton School, University of Pennsylvania.
Lorna Gill is a B2B marketer with experience across a wide range of marketing roles in fast-paced, start-up environments, including two tech track 100 companies. With experience working with internal customers, Lorna is passionate about translating technical information into stories through direct, digital, and key channel partners.
Brand bidding is a controversial subject. For some companies, they see it as a great way of directing customers to…