We have been empowering clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure and obsession with customer success have gained the trust of global and growing brands alike. Founded on the principle that marketing success takes more than technology, we’re not just Software as a Service, we’re Software AND a Service.

Our technology

Developed entirely in-house by our staff, Adestra’s MessageFocus gives clients an extremely scalable and configurable email service platform that consistently delivers.

Our people

We seek to provide the highest possible level of technical customer support and intelligent, innovative consultation. This means you can easily reach the support team on the channel that is most convenient for you: phone, live chat or email. And you can do this within minutes, not days. No ticketing. We couple this with our award-winning account management teams to ensure that each client receives regular and relevant strategic assistance.

Our deliverability

Adestra offer a very honest approach to deliverability. Quite simply there is no silver bullet. We have our own in-house delivery team based out of Oxford and supported by delivery specialists. Our high inbox placement, which peaks at 99.8 per cent, combined with expertise, gives your emails the best chance of arriving in the destination inbox

Email Marketing


Alexandra Mocanu

Partnerships Account Manager
Adestra Ltd.

Alexandra Mocanu has a passion for marketing and with over five years of experience across social and email, she has a unique take on the ever-changing world of marketing technology. As Partnerships Account Manager at Upland Adestra she works with agency partners like More2, Blueberry Wave, Karmarama, Fat Media and many others to ensure their clients achieve 1:1 communication at scale. Alex understands the importance of the cross-channel approach and the significant role automation can play for marketers and customers alike.

Dale Langley

Head of Deliverability
Adestra Ltd.

Having spent over a decade in the digital marketing industry and as Head of Deliverability at Adestra, Dale Langley develops solutions and delivers exceptional results for companies such as BT, BrandAlley, Marks & Spencer, PrettyLitteThing, and Groupon. With a technical background (building Email Service Provider platforms) and a focus on CRM, Dale’s skills cover a range of areas.

Rob Pellow

Head of Digital Design
Adestra Ltd.

Rob has had over 10 years’ experience of working in User Experience for global brands such as Dyson, Oxfam and Lloyds Bank as a designer and web developer. He has spent the last 3 years obsessing over email and the unique opportunities it brings for user engagement (and trying to forgive it for the hoops you have to jump through to make things work).

Suzy Carter-Kent

Customer Success Manager
Adestra Ltd.

Suzy has over six years digital marketing experience, now specialising in email. Suzy is dedicated to helping clients achieve their marketing goals and empowering clients to realise the full potential of the Adestra platform and their wider marketing technology ecosystem.

Liz Smith

Head of Marketing and Partnerships
Adestra Ltd.

Liz is an experienced Digital Marketer with nearly 20 years in Technology Marketing, starting out in 1997 working on the launch of Europe’s first mass-market mobile phone, the Motorola Startac and advising on the emerging trend of ecommerce three years pre dotcom crash! Liz now Heads up Partnerships and Marketing for Adestra, working to extend Adestra’s Martech capabilities through forging alliances with technology partners across the globe in a bid to equip marketers with the tools, knowhow and technology to achieve the holy grail of First-Person Marketing.

Katie Evans

Account Manager
Adestra Ltd.

Having previous experience in advertising and publishing, Katie is now an Account Manager at Adestra, where she works with a diverse range of clients in industries including retail, travel, finance and publishing. She is passionate about working with Adestra clients to help them to achieve fantastic results, and helping them to evolve and progress their email strategy.

Danielle Woolley

Head of Customer Success
Adestra Ltd.

Danielle has over 10 years’ experience working in digital marketing both client and agency-side. She has worked with clients across a wide range of industries including (most recently) UBM, Incisive Media, Oxfam, Evans Cycles, Truprint and Long Tall Sally, helping them maximise ROI from their digital marketing programs. As Customer Success Manager at Adestra, Dani is obsessed with helping clients leverage the MessageFocus platform to meet and exceed their marketing goals.

Claire Barnes

Content & PR Manager
Adestra Ltd.

Claire is Content & PR Manager at Adestra. With 10 years’ experience in content writing, she is passionate about delivering clear communications and exploring innovation in the digital sphere.



Carmen Crespo Lopez

Content & PR Executive
Adestra Ltd.

Carmen is Content & PR Executive at Adestra. She is passionate about email and content marketing, and she is always eager to learn more about the digital space.


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