TradeDoubler

Agency: Red Snapper

TradeDoubler B2B Corporate Website

Background

TradeDoubler is a Pan-European performance-based digital marketing company offering a range products and services to optimise the return on investment for advertisers. TradeDoubler boasts a unique Pan-European reach with local offices in 14 countries across Europe and a presence in a further four countries.

TradeDoubler’s dedicated teams of digital marketing professionals strive to optimise the performance of digital marketing activities for over 1200 advertisers.

TradeDoubler’s network of over 118,000 active website publishers generate 11 billion web page impressions per month.

The Challenge

After a re-branding exercise, TradeDoubler required a new website that effectively translated their new identity online in a professional and engaging manner. The new site was required to be multilingual and had to clearly communicate the features and benefits of a range of complex products to a diverse audience.

Our Solution

Red Snapper built upon the new branding by created a variety of design motifs that were used throughout the site. These elements were then consistently applied throughout a full range of marketing materials including business stationery, print adverts and Flash banners.

Animated sequences were used on the homepage and product pages of the new website to engage the visitor and describe the services and products on offer. The site works well because it manages to convey complex information in a fresh and aesthetically pleasing manner.

“We are extremely pleased with the way Red Snapper have taken our new branding and applied it across a wide range of online and offline materials. The feedback on our new website has been overwhelmingly positive and we can highly recommend Red Snapper to others”