As the technology that powers our vehicles evolves, the best automotive brands are evolving with it.
In establishing Castrol as a brand shaping the global transition to electric mobility, we were tasked with creating an immersive digital experience to position Castrol as a trusted, expert powerhouse in e-Fluids.
With a longstanding heritage as an oil lubricants brand, this new direction needed to feel as exciting and fresh as the pioneering technology that Castrol has developed.
Housed within Castrol’s global website, we take the electric car on an immersive visual journey, harnessing the power of CGI to bring the innovative technology behind the “Castrol On” range of products to life.
Supported with easily digestible narrative and interactions that both educate and excite B2B and B2C audiences about the electric future for mobility, the result showcases how e-Fluids function in an engaging way, and highlights their key benefits.
As an extension of our work, inspirational video content and collateral supports the brand in delivering the latest information about the new product range to further position Castrol at the forefront of driving.