The Challenge
Having worked with Pizza Hut Restaurant for the last three years – starting when Amaze launched the last website back in 2013 – it was a partnership that made sense. Pizza Hut Restaurants partnered with Amaze and launched a new website.
This will support the new TV and display advertising campaign that has also been implemented to support the launch of their re-imaged restaurants.
The Strategy
In addition to the re-imaging of most of its restaurants, Pizza Hut Restaurants has turned to long-term digital partner Amaze to digitise its new brand direction: Taste Freedom. The website is one of the first digital executions of the Pizza Hut Restaurants new look and feel, which consists of strong food photography coupled with a fresh tone of voice and bold neon colour.
Aimed at the Millennials market, the new site responds to the increasing competition in the casual dining market with the objective of boosting brand image and driving commercial revenue.
About The Website
The site showcases Pizza Hut Restaurants rich new brand with dynamism and movement. Amaze has replicated the neon text-centric design from offline to online, by creating bespoke visuals and working closely with developers to ensure the live text is search and SEO friendly.
Maintaining the brand’s reputation for being fun and playful, the site has an engaging tone of voice and quirky ways to promote discounts and promotions. The functionality allows for more personalised user pathways, further engaging customers and encouraging them to share.
The site is easy to navigate and also enables guests to select their local Hut, offering further personalisation and giving users more tailored information and Hut-specific offers.
“We are delighted to announce the launch of our new website, which will help us to differentiate ourselves from our competitors. Developed with Millennials in mind, the website has a striking new design and offers personalised experiences with instant rewards, which we know this audience particularly values. It will play a key role in supporting our business needs as we progress with the brand’s refresh and supporting the integrated Taste Freedom campaign as a whole.” Victoria Clarke, Head of Marketing, Pizza Hut Restaurants
To experience the new website, visit: pizzahut.co.uk/restaurants.
Testimonial
“We are thrilled to be working once again with such an established and well regarded national brand. The team has concentrated on the valuable Millennials in addition to making the digital family experience the best it can be. The result is an enhanced customer experience and more insight into consumer behaviours which, critically, will help Pizza Hut Restaurants inform future marketing decisions and support in its commercial growth plans too.” Caroline Pankhurst, Business Director, Amaze