Agency: Blue Baboon Digital


The client wanted to create an international online space where yoga teachers and enthusiasts contribute to a forum, sharing thoughts, ideas and content with one another. The Client also wanted to create and showcase high quality content which incorporates yoga as an entire lifestyle to subscribed users.  This was a hugely ambitious project to develop a brand identity, community website and content subscription portal aimed at yogis the world over.

The Goals:

Goal 1 Educate market about the benefits of Holistic Yoga/ Yoga for living. Create conversation regarding the benefits of Yoga for living vs other lifestyle methods or choices.

Goal 2 Generate a community of yogis who subscribe to content provided by the client.

Goal 3 Promote the client’s ongoing yoga classes, workshops and national and international yoga retreats.



We approached this project by conducting three initial research strategy workshops with the client, from which we were able to develop a digital strategy which was scalable and designed to grow as the community grew. These sessions allowed Blue Baboon to analyse the client’s objectives and create a strategy with a phased approach to best match the budget and resource available.



Following the strategy sessions our design team created a brand identity for the platform. This included logos, style guides and a tone of voice identification which would resonate with the target users.

After a comprehensive wireframing and design phase, development begun on the platform. The build involved several completely bespoke innovative features which are unique to Online Yoga Community. These features pushed boundaries and required the development team to be creative in their approach. These included a dynamic community forum where users are able to upload various types of media into 3 different dynamic content streams, a mood functionality slider which allowed users to pick content based on their mood and a bespoke CMS (Content Management System) which allowed the client to upload high quality content to specific user groups and on specific areas of the website.


Result is a beautiful and completely unique platform, which is fast gaining industry recognition from the yogi community. The brand continues to grow exponentially and new subscribers are actively using the platform and uploading yoga content on a daily basis.  Plans are now underway to outline delivery of the next phase of the project which includes an app and a shop offering selected products to the community.