Brompton Bicycle Digital Transformation

Agency: Ngoar


Brompton Bicycle, a British designer and manufacturer of the world’s most renowned folding bike needed a customer experience and digital presence to support their ambitious growth plans and continued international expansion.

The technical solution selected for the CMS was Sitecore’s Experience Platform. Sitecore’s powerful marketing capabilities allow Brompton to deliver profile targeted content and connect with their users more effectively.

Complex third party integrations were executed connecting existing legacy software including complex integration of the existing ‘Bike Builder’, various third party APIs and the Brompton Trade Platform data base with the new CMS.

Brompton has now put the user as the key focus of the website achieving the following:

  • Built a picture of the lifetime customer journey in order to attract new customers and have them engage with the brand on an on-going basis
  • Created a digital strategy so Brompton can now make the most of the role that digital could play in the end-to-end customer experience for their key audiences
  • Used a technologically secure and sound approach to integrate multiple third party and legacy systems
  • Delivered a website that brought all of their digital properties under one roof with a technical solution that provided a scalable, highly targeted world-class experience was built on the Sitecore Experience Manager which will enable Brompton to deliver personalised content resulting in a beautiful user journey supported by a technically strong solution.