Agency: Absolute Digital Media

NCP are the UK’s most reputable car park operator, operating 600 car parks across the nation and processing approximately 80 million transactions per year.

The Challenge

NCP are a well-known brand, but their online visibility was somewhat limited. In order to improve this, they needed to increase their overall keyword positions in Google organic search. Further to this, NCP wanted to increase organic traffic to selected airport parking pages, which were a growing focus for the brand.

The Strategy

Absolute Digital Media developed a targeted and creative content marketing and link acquisition campaign for NCP.

They also published regular press releases to increase the brand’s reputation and thought leadership profile.

The Results

The partnership saw a number of SEO successes:

  • 75 per cent of target keywords ranked in top three positions.
  • 49 per cent increase in organic traffic.
  • 156 per cent increase in organic search visibility.
  • 76 per cent increase in number of new users.