Mirena

Agency: Red Snapper

The Challenge

Bayer Healthcare wanted to develop an international, multilingual website for women and healthcare professionals. Bayer’s objective was to produce a comprehensive and educational resource for women, to enable them to learn about long acting contraceptives; the IUS, IUD, injection and implant. The site needed to be objective and to cover the common concerns that women have about contraception. For healthcare professionals, Bayer wanted to provide a useful resource focussed on its own products.

Our Solution

Designed in line with Bayer’s global brand guidelines, Red Snapper developed a substantial resource which features videos of women talking about their life stage and contraceptive choices. A leading expert addresses their questions. Red Snapper researched the subject area and creating and editing the content; developing the language and SEO strategy; designing and programming the website; producing illustrations, animations and video sequences. In addition Red Snapper was appointed to manage translations and language variants.