History
Marketforce is a leading B2B PR consultancy, specialising in exchange ideas, knowledge and experience through conferences and B2B communications. Since May 2011, StreamUK has been thier dedicated website provider accross a range of events and challenges – 35 live webcasts and counting.
The Challenge
Marketforce live events are sponsor-funded. Expert panels are assembled with the aim of educating and informing key users in specific sectors about market development and relevant services. Broadcast direct from London Stock Exchange, these webinars require microsites with designs tailored towards the sponsor, invite-only secure access for users, and multiple interactivity options which include closed question submission, moderated chat and Twitter feeds and interactive polling. User tracking is also key, with detailed reports generated to demonstrate user behaviour and engagement.
Stream UK service elements vary across events and include: broadcast studio provision, HD production workflow and onsite encoding, slide synchronisation and extensive interactivity, showreels and vox pops, full microsite and player builds and ongoing support and consultancy.