Agency: Absolute Digital Media

Longevita are a leading medical tourism-focused hair transplant specialist offering surgical treatments, including plastic surgery, dental treatments and laser eye surgery, in Istanbul and Izmir.

The Challenge

With a growth in medical tourism in recent years, Longevita were looking to increase their overall brand exposure as a medical provider based in Turkey. In order to do this, Longevita needed to improve their overall organic search visibility to capture a larger market share, and therefore drive more traffic to the site.

Longevita also wanted to educate their audience on the medical procedures which they offer with a thorough content marketing strategy.

The Strategy

Absolute Digital Media conducted a full site optimisation including the creation of individual treatment pages. They also redesigned the layout of each page to improve overall site aesthetic.

Additionally, they produced creative content marketing pieces which allowed them to organically earn links across industry-relevant publications.

Absolute Digital Media utilised their extensive network of bloggers, webmasters, PR executives and editors for targeted outreach.

It was important to improve overall brand reputation and exposure by producing press releases and weekly news content. This also helped inform the site visitors of valuable resources.

The Results

The partnership yielded some great results:

  • Reached position one for search term Hair Transplant In Turkey
  • 130 keywords on page one
  • 4149.71 per cent increase in organic traffic
  • Position two for search term Hair Transplant Turkey