James Villa Holidays

Agency: 7thingsmedia

In this case study 7thingsmedia explain how they helped leading travel specialist James Villa Holidays expand its affiliate marketing strategy

7thingsmedia along with James Villa Holidays devised a strategy whereby publishers were put at the heart of every programme campaign and integrated into the core of James Villa Holidays’ marketing strategy – a strategy for the publishers, by the publishers, resulting in an overall 49 per cent increase in revenue and a 26:1 ROI. Understanding the key target areas – growth, relationships and content – whilst working to a constant ROI target, 7thingsmedia utilised these segments to drive incremental revenue from new publisher groups and also re-engage with the current publisher base. “Within the last year 7thingsmedia has re-engineered our affiliate strategy and programme,” says Sally Pemble, Digital Acquisition Manager at James Villa Holidays. “7thingsmedia has firmly put the affiliates at the heart of every activity and their approach has been fully vindicated with a revenue increase of 49 per cent year-on-year and now buoyant working relationships.”