Guild

Agency: Browser Media Ltd

The Challenge

Guild is an app for professional groups, networks, and communities who want the advantages of messaging – ease of use, immediacy, intimacy, engagement – but who also care about proper privacy, quality, legal compliance, and professional standards of support and service.

With the advent of COVID-19 and its impact on individuals, businesses, and the economy, Browser Media launched a campaign which focused on how to utilise technology to build a personal brand and network effectively online – something that has been increasingly important for many people due to the pandemic.

Our Approach

The campaign was broken down to target a number of different audiences:

  • Those working in PR, digital, marketing, and comms who had been furloughed or made redundant as a result of COVID-19.
  • Jobseekers and graduates who are unable to network in-person to help secure employment or seek career advice.
  • Small business owners who have had to rapidly transition to making new connections and building rapports online rather than face-to-face.
  • Top tier industry publications in finance and HR, addressing the challenges in profile building specific to each sector.

Each pitch was tailored specifically to these demographics, with coverage secured in a number of high profile publications.

Results

Thought leadership articles were published which resulted in increased visibility and awareness for the Guild brand, as well as helping to improve domain authority through the acquisition of links.

Site traffic increased by over 50 per cent year-on-year, and the Domain Authority increased dramatically.

As important were the client’s own internal key metrics (messages sent and active monthly users) which also increased during the period by 120 per cent and 41 per cent respectively.