Burris Logistics chooses Exclaimer to standardize all employee signatures and present the company professionally on all corporate emails.
Burris Logistics is one of the largest food distribution companies in the United States, specializing in handling temperature-sensitive products such as fresh, perishable food.
All organizations need to use strong branding on their corporate emails. When a poorly designed email signature is viewed by a recipient, it creates negative brand connotations and looks unprofessional. Burris Logistics employs more than 2,000 people across the U.S., which meant it was impossible to control the inconsistent email signatures that were being used across the whole company. Employees also struggled to follow standard email signature procedures, which resulted in unprofessional templates being sent to external customers and other business stakeholders.
Exclaimer came to the rescue by trialling their email signature solution to certain users at first to fit the nature of how Burris Logistics operates as a business, and then implementing it companywide. Ms. Metts, Burris Logistics’ Documentation and Communications Specialist, explained “As we are a Google shop, we wanted to make sure that implementing Exclaimer wouldn’t impact our day-to-day operations. With this in mind, we decided to set things up a bit differently by licensing Exclaimer Cloud to 500 users at first.”
Throughout the implementation process, Exclaimer offered constant support and professional assistance from the Exclaimer Support Team.
It was quickly decided that Burris Logistics would license Exclaimer to all of its users, giving everyone a much more professional look when communicating over email.
With everything implemented and running successfully, Burris Logistics has been able to ensure its brand is no longer compromised over corporate email. What had been a difficult process to manage internally, is now incredibly simple in its implementation and execution.
As a result of Burris Logistics’ strategy, all email signatures are now controlled centrally with no inconsistencies, and they have even created a new channel to promote marketing activities like webinars.