Background
Everton F.C. (Football Club), is a renowned English football club based in Liverpool that plays in the Premier League, the most watched football league in the world. Based at Goodison Park in Walton, Liverpool since 1892, the club has won nine league titles and five FA Cups over its history and has a well-known sporting rivalry with Liverpool F.C.
Football clubs like Everton F.C. are instantly recognizable across the globe, carrying with them years of tradition and heritage that cross generational barriers. The sporting crest of any football club is an integral part of its identity, needing to appear on anything relating to said club, from the football kits, club merchandise and official marketing communications. This also relates to the email signatures that are used by its employees. It makes no sense for a club to leave email signature management to every single end user, just as it would not for any other professional organization.
Fortunately, Everton F.C. understood the importance of using an email signature manager to protect the club’s “brand” and had been using Exclaimer’s previous on-premises email signature software for several years. However, a recent migration from on-premises Exchange to Microsoft 365 meant that this solution was no longer suitable for the task at hand.
Solution
With their approachable and helpful team, Exclaimer organised the transition from on-premises Exclaimer software to the Microsoft 365 version in just two hours. By managing all Microsoft 365 email signatures for Everton F.C., no downtime was caused in the interim. Exclaimer was able to fully replicate all previous email signature templates with no difficulty.
Benefits
Joshua Martin, Everton F.C.’s IT support technician praises Exclaimer’s product as “designed for anyone to use… It does exactly what you expect and need it to do, making Microsoft 365 signature management simple. We would strongly recommend using Exclaimer within any sports club or business”, he says.
With Exclaimer’s efficient, user-friendly system, Everton F.C. was able to regain total control over all employee signatures with a continued usage of display banners for marketing purposes.