Sharing Tastes Divine
The Challenge
To drive awareness and trial of the Fairtrade company Divine Chocolate we didn’t want to just preach about ethics, farmers, and chocolate. Through the act of sharing we wanted to build peer to peer conversation about the story and the quality of the chocolate.
The Strategy
We created a campaign focused around the idea that ‘Sharing tastes Divine’.
We built awareness and drove trial of Divine chocolate with the creation of several tasting events and online content which was amplified through paid display and social channels.
The Results
The total campaign delivered a reach of six million through organic, paid social and paid display; over 50,000 clicks through to website and 17,000 warm leads gathered.