March 27, 2015

Confused.com

Confused.com, the first price comparison website in the UK, turned to Ve Interactive to re-engage lost leads. Ve Interactive discuss the work

The Problem

Confused.com approached us to help them re-engage leads that had abandoned their website without actually getting the quote they were looking for.

“Ve Interactive is a trusted and highly effective partner, supporting our online conversions from start to finish.” – Julia Dayment, Campaign Manager at confused.com.

Our Solution

We smoothly integrated our VeConnect tag onto confused.com’s website in three easy steps. We then used our VeContact app to hone in on the right targets for remarketing. Our in-house general counsel and data compliance manager ensured confused.com’s email remarketing campaign adhered to best practice guidelines for legal and compliance standards.

Results

This solution enabled confused.com to:

– Re-engage with customers in a targeted, personal way that supported confused.com’s customer charter.

– Encourage customers to revisit the website and complete a quote.

– More than double the number of conversions achieved compared to traditional retargeting techniques.