Bodyform are working with Media Bounty for its new campaign, Live Fearless. Media Bounty discuss the work
Forming part of its ongoing Live Fearless campaign, which encourages and inspires women to be confident and daring in the way they approach life, the SCA-owned feminine hygiene brand Bodyform has rolled out its 2015 Live Fearless competition.
The user generated campaign invites social fans to upload their content for the chance to win an amazing around-the-world Trip of a Lifetime. All entrants will feature in an interactive gallery that celebrates female fearlessness in all its forms.
Planned and executed by creative engagement agency Media Bounty, the Bodyform Live Fearless competition is supported by paid social media activity, PR and digital advertising. The campaign runs for 13 weeks.
Entrants are encouraged to share an image or video of a fearless moment when they’ve said ‘yes’ to a challenge, to be eligible to win the amazing Trip of a Lifetime grand prize, alongside weekly £100 ASOS shopping voucher prizes.
Entry is via a Facebook app, Twitter or Instagram using the hashtag #LiveFearless alongside mentioning @Bodyform (Twitter) @BodyformUK (Instagram).
The campaign is spearheaded by six inspirational women including British record-breaking yachtswoman Dee Caffari and Alpine adventurer Sophie Radcliffe. Each will share their own unique and inspirational story to drive reach and engagement with the competition and the wider Live Fearless campaign.
“Recent research from Bodyform has revealed that saying ‘yes’ to a new experience is the greatest ‘Fearless Moment’ for 37 per cent of UK women, which is why we have launched our exciting ‘Live Fearless’ competition”, says Bodyform Marketing Manager Janet McQuillan. “We hope that by working with inspiring female bloggers we can give more women the confidence to break their own boundaries and #LiveFearless. What better way to achieve this than offering them the chance to win some amazing prizes with Bodyform?”
Media Bounty Account Director Abi Terry said, “By introducing bloggers from all walks of life into the Live Fearless competition, we hope to take our social engagement to the next level.”