Pancentric Digital worked with Bluewater to create an app targeted at shoppers
Bespoke Facebook app ‘Who Will Be Crowned?’ utilised Bluewater fans’ passion for fashion to grow Bluewater’s fan base by 45 per cent in just eight weeks. Images of stylish shoppers visiting the mall were uploaded on a weekly basis to be evaluated by a panel of fashion experts. Fans then voted for their favourite look and shared this with friends. An integrated social, web and email campaign with in-mall support, complemented the app and ensured the competition’s success.