We created an iPhone app for Trader Media which takes the pedestrian experience of searching for a second-hand car and makes it fun and engaging. By using image recognition technology to read car number plates, the app enables users to quickly search for vital vehicle info which, in turn, directly connects the buyer to sellers. The app was #1 in the UK App Store within 3 days and has won 9 creative awards to date – including a Cannes Cyber Lion.
July 24, 2015
Auto Trader iPhone App
