Rolls-Royce

Agency: Candyspace

A Platform for Improved Customer Experience and Business Efficiency

As Rolls-Royce drive their ‘Power as Service’ model, it’s business critical for them to adapt to the evolving needs of their customers. They have incredible products and services, but how to reflect that in useful relevant ways and how to transform them digitally?

The Candyspace vision was to deliver a single, digital touchpoint, personalised and data-driven; a modern customer service platform to facilitate the dynamic live interactions expected by those customers, unifying several backend systems into a user-friendly interface. And Candyspace were excited to lead this digital transformation.

 

BUSINESS NEED

Drive business efficiencies through closer customer contact

 

CUSTOMER DEMAND

Fast, easy information access and data sharing

 

  

HERE ARE THE RESULTS

Connecting airlines with data and services

 

1 13k 145m
Central online portal Aircraft engines Flying hours

 

Understanding multiple use cases

The platform is a tool which allows internal teams at Rolls Royce to better and more rapidly engage with their customers – with both sides sharing dynamically updated data to understand mechanical and functional operational needs, report issues and have full contractual visibility.

Our focus was necessarily on both Rolls-Royce’s internal and external users. To understand their needs and map them against business requirements required intensive workshopping, interviews and research.

Working in Agile sprints, we combined UX/UI, developer and product design skills to enable rapid MVP production proving the concept to internal stakeholders.

“I can’t imagine how we could have achieved such a good result with any other partner.”

LEO PICKFORD, PROGRAMME EXECUTIVE, ROLLS-ROYCE

 

Complex integrations delivering value

 ITV Hub has had its most successful year ever. Monthly active users grew by 19% on 2020. Online viewing at 630m hours was up 31% on 2020 and 25% on 2019, while advertising revenue was up 41% year on year.