Designed and created by Leeds-based digital agency Engage, the official website for Yorkshire Tea has been completely revamped. It is now fully responsive with social integration from customers at the very heart of the content.
The site is bright, easy to navigate and has the passionate Yorkshire Tea customers at its heart. The main homepage will feature the best of fan photos from across Facebook, Twitter and Instagram as its core imagery.
Brought to life
The site provides a refreshing and simple new way to explore the range of tea varieties offered by Yorkshire Tea as well as making it easier to access video content which. Custom drawings have been brought to life with animation to guide users through the process of making a perfect brew.
The site utilises responsive design to ensure it can be viewed at its best across all devices, ensuring information on a proper brew can be found anytime any place. Engage has been working with Yorkshire Tea for several years now and the new site features full integration with these others projects. Yorkshire Tree focuses on the brands work with the Woodlands Trust to plant 1 million trees in five years. The site also links through to their cricket hub which celebrates and promotes Yorkshire Tea’s sponsorship of the England Cricket Team
Digital communications manager for Taylors of Harrogate, Tom Craik said: “At Yorkshire Tea we are all about doing things properly. The brand has moved forward significantly since our last site was made and we needed to offer our customers a website which reflected this.
“The new site helps us deliver an enjoyable and informative experience for our customers and with the responsive design this can be enjoyed across all sorts of devices on the move, at home or work. We couldn’t be happier with how the site looks and we hope fellow Yorkshire Tea drinkers agree”