April 15, 2016

Peugeot RCZ-R

Taking everyone for a spin in 5.9 seconds

The RCZ-R was Peugeot’s most powerful ever car, reaching 0-60mph in just 5.9 seconds. That’s really pushing the limit.

And it’s that limit BD Network used to launch the RCZ-R, releasing a series of teaser films branded R-Rated because they captured its key features in just 5.9 seconds. The best bit? The car didn’t even need to be shown at first.

RCZR_image_1

The RCZ-R is agile…

…so BD Network released a teaser of dancers twisting and turning. This was followed with a chef chopping to show the car’s speed, then an artist painting to hero its design. After the teasers had created a buzz online, BD Network released a montage to unveil the RCZ-R itself.

BD Network couldn’t put people in the driving seat, but that didn’t stop them taking thousands from

0-60 in 5.9 seconds.

RCZR_image_2