September 14, 2017


Uncovering the Panama Papers: Helping Nuix to amplify industry conversation about its role in breaking the Panama papers

The Brief

Remember waking up to the Panama Papers? With an endless stream of leaked documents and headlines about shady business dealing, it’s hard to keep up with every meme. This one refers to 11.5 million documents from Panamanian law firm, Mossack Fonseca, that were leaked to a German newspaper in April 2016. With 2.6 terabytes of data to crack, the paper reached out to Nuix for some much needed document processing and investigation support.

Services Used

  • PR & Social Engagement
  • Campaign Planning

The Method         

Octopus Group stepped in to help Nuix capitalise on its ground breaking role, hitting the phones to secure interviews with journalists who needed to know about Nuix’s software capabilities. At the same time, Octopus Group had to downplay Nuix’s knowledge of the leaked contents and how it all came about. Quick-fire media training for Nuix’s project lead, Carl Barron, helped ensure the messages stayed consistent and on point.

The Results

  1. 12 briefings on the day of the announcement, including Forbes, Wired, Associated Press, International Business Times & Sunday Business Post
  2. 30+ pieces of national/broadcast/IT Trade coverage across UK and Ireland, as well as some pick-up in international publications
  3. Drove 250+ visits to via news coverage
  4. Nuix now a recognised brand among media, which has assisted in ongoing press office activity