July 22, 2015

London Gatwick

CTI Digital took a mobile-first approach to the design of London Gatwick’s new website. The site is strategically important as it supports the airport’s bid to be awarded permission to build a second runway. CTI Digital explain their work

The challenge

London Gatwick Airport wanted a website to support their bid to be selected as the location for a new runway to service growth in London and the United Kingdom. To win the bid would give the airport a huge boost, leading to a certain increase in passenger numbers and revenue at the airport.

We were referred to the client due to our reputation for delivering projects where a high level of technical expertise and ability to work to tight deadlines is required. We were asked to build a website which would act as a focal point where all interested parties could access key facts and information about the second runway bid.

What did we do?

After an initial consultation with the client to ascertain the requirements of the project, we quickly realised that the main priority was an accessible and scalable website to meet the needs of the various anticipated user groups. Therefore, a mobile first approach was taken throughout the build, with steps taken to ensure that even the smallest, least capable device would have an optimised browsing experience whilst navigating the site.

Due to the short timescale allowed for the initial build as well as the client’s uncertainty surrounding exactly what functions they would ultimately require the site to perform, Drupal 7 was chosen as the ideal platform. This ensured that we could get the site up and running quickly and also would allow for adjustments to be made easily at later dates.

The website design, which features 3D parallax scrolling, was developed in close partnership with London Gatwick Airport to ensure that it is exciting, but also mindful of brand and audience.

As the nature of the project was very topical, the site was engineered from the outset to be able to support unprecedented and unpredictable levels of traffic, in case of flash media coverage causing huge increases in traffic to the site. The usability of the site was also an area where particular focus was placed, with the user interface being designed to allow content to be published quickly and easily.

What did the client say?

Carlene Peasley, Brand and Marketing Manager said: “We were very impressed with the way in which CTI handled this project. They fully understood our goals and have produced an impeccable design that we are confident will play an important role in the overall success of our campaign.”