The brief
“We’re a completely new brand bringing the tyre service online. Help us reflect our genuine, friendly and reliable attitude online”.
Pixelgroup’s approach
We got to grips with the glamorous world of tyres by chin-wagging with our office motor enthusiasts and trawling through competitor sites…
Insight
Insight: People don’t buy tyres because they want them; they buy them because they need them.
It was completely true. Shopping for tyres was a chore. Competitor sites were cluttered and overwhelmed us with their over-designed sites and confusing information.
We needed Grippy to be different, because Grippy are different.
Focused search
There are two main types of tyre buyers, those looking for the best value and those looking for quality tyres for their premium cars. Grippy caters for all customers needs and we wanted to reflect this in the site design by making both ends of the spectrum and everything in between accessible for everyone.
Efficient and effective design throughout
We created the number plate search so customers could find the exact tyres for their car. We used the EU tyre rating system to curate our search results, making the icons bigger and easier to see, making for less time finding the perfect fit.
Approachable and fun copy writing
They’re a modern brand with old fashioned values, a personable service with price and quality at their core. We weaved this approachable and fun tone of the Grippy brand into the copy, humanising the brand as much as possible by mentioning the team and van names.
Trustworthy and easy to navigate
Although the look and feel was friendly, fun and retro it still had the professional reliable feel of the brand. The site needed to feel trust worthy and easy to navigate around making for a pleasantly surprising, new customer experience.
We made the buying process as simple and painless as possible, aiming for higher conversion rate of satisfied tyre buyers.
Highlights
We were entrusted with creative freedom of the brand’s digital development from the ground up which to us was just plain awesomeness.
Taking hold of the creative reigns we took full ownership of UX, art direction, concepts, copy and development. Lovely stuff.
The middle man took a break and had a brew, leaving us free to deal with the client directly. This ensured clear lines of communication making the project even more efficient and enjoyable.