Agatha Christie Limited wanted to get people talking about their brand online and introduce the bestselling novelist of all time to a new, younger audience. This audience lives their life on social networks, so it made sense to start here to drive engagement.
We conducted a thorough social media audit that identified which topics make the audience engage in conversation and how that differs in key target markets. The audit revealed some unexpected insights and conversation topics and this research helped us put together a truly segmented and thought through social media strategy for Agatha Christie Limited to implement.
The audience appreciated our efforts. New content, such as a Facebook post about 1920s hats generated 3,357 ‘Likes’ and more than 300 shares. One month into the social media strategy execution, people creating stories about the brand across social channels had increased by 324 per cent and the total reach increased by 1,716 per cent.