May 5, 2015

Trend Report 2014/2015: Data-driven Marketing

According to a survey conducted by Apteco last November, the most popular number of marketing campaigns sent per week is five or less. Nearly 80 per cent of marketers use social media within their organisations. And just over 20 per cent don’t plan to deploy marketing systems in the cloud at all.

Apteco’s report looks at the findings of a survey of over 250 FastStats® software users for 2014/2015. The full report is available for download here, and offers insight into how other marketers are using marketing automation, real-time data and other trends.

Download Apteco’s full report here.