As marketers continue to respond to the challenges created by recent events, many have had to rethink their strategies to align with changing customer behaviour, and adapt to new working environments. Last Thursday (21 May), we took to the virtual world once again to discuss the latest topics and trends in digital marketing with some of the leading industry experts.
Read on for a preview of the morning’s conversations.
Making New Digital Strategies Authentic
In the current climate, a lot of brands want to achieve authentic digital strategies quickly. Davina Dunlea, CEO at CRATE Media Group, takes us through a couple of case studies to show what they’ve achieved with the brands they work with over the past couple of months. She will discuss how digital can support small bricks and mortar businesses, how to build your online sales quickly while staying true to your brand, and how to keep communicating when the world is seemingly standing still.
View Davina’s presentation here.
Web Design is Dead
Scott Jones, Founder and Managing Director at Illustrate Digital, takes us through some of the things they’ve learned and how they’ve got to the point where they can create high-performance websites. He will discuss what it means to have a great web experience, how you can go about creating a great web experience, and gives some quick tips for your website experience.
View Scott’s presentation here.
How the Music Industry Keeps the Marketing Wheels Turning During a Pandemic
Gareth Mellor, Marketing Director at Kobalt Music Group, talks about how the music industry has been affected by COVID-19, the principles guiding the company through the pandemic, and putting those principles into practice with a few examples.
View Gareth’s presentation here.
The Role of Digital Audio as an Essential Format in 2020, and What’s Next for the Medium Post COVID-19
Greg West, Head of Programmatic at Global Media and Entertainment, discusses how digital audio has got to where it is today, where it is now, and the effects of obstacles like beyond the cookie, and the lockdown caused by COVID-19. He also talks about where digital audio might be going in the future.
View Greg’s presentation here.
Q&A Panel Discussion
All of the speakers have a chat about the death of the cookie, channel engagement, and what they think is the greatest challenge for digital marketing in the current climate.
View the discussion here.