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When Interactive Expands

Coca-Cola Happiness Factory Nigel Vaz, Managing Director of SapientNitro, discusses the impact of new media channels on consumer interaction. The…

Digital Marketing Entertainment Multi-Channel Marketing

The Rules of Email Engagement

Engagement Segmenatation This article looks at how to increase customer engagement and improve deliverability & is based on a whitepaper…

Email Marketing

How to Pay Less for your PPC Leads or Sales

This article outlines the techniques you can use to reduce your cost per acquisition (CPA) and make savings of 20-50%…

Analytics Digital Marketing Ecommerce

Multi-channel: How To Get It Right

Successful multi-channel marketing requires holistic thinking; here we outline the best way to integrate emerging channels into a long-term marketing…

Multi-Channel Marketing

Are You Being Served?

Who Is Digital Serving – Brands Or Consumers? Your homepage – it’s important isn’t it? So – fix it in…

Business Design & Build Digital Marketing

Reality Bytes

Extending The Internet Into Everyday Objects What’s the difference between the internet and real life? That’s a question that we’re…

Business Internet Mobile