From Instagram to Snapchat, and now Pokemon Go, mobile usage has boomed in recent years. Last year, Ofcom reported that 93% of UK adults own a mobile phone and nearly 25 million people have 4G mobile subscriptions.
These massive figures provide marketers with great opportunities to reach new audiences and potential customers. So, how do you do this? Well, here are a few top tips and updates from Figaro Digital partners:
7 Things Media says:
We are past the tipping point – over 50% of Google’s queries are now from #mobile @nickwilsdon #7thingsretail #SEO pic.twitter.com/IeMKjlddDE
— 7thingsmedia (@7thingsmedia) July 14, 2016
Absolute Digital Media says:
How do you order your #pizza? 20% of mobile users seek out virtual assistants to order their pizzas and taxis: https://t.co/UDNuqkS9CP
— AbsoluteDigitalMedia (@AbsoluteDMedia) May 19, 2016
Brandwatch says:
Smartphones are now the number one gaming device (71%), ahead of PCs (64%) – https://t.co/lCmDfzyMiN pic.twitter.com/zcQa1BQiWH
— Brandwatch (@Brandwatch) July 17, 2016
Brightcove says:
According to the latest research, mobile video will hit $25 billion globally in the next 5 years: https://t.co/9Jd4uFMYsk via @MediaPost
— Brightcove (@Brightcove) July 11, 2016
Chalk Social says:
#Internet Users Expect More #Personalized Mobile Apps, Sites – See more at: https://t.co/M6FL9TY0Yl pic.twitter.com/W2o2UEScGb
— Chalk Social (@ChalkSocial) May 16, 2016
Curated Digital says:
40% of users who research on mobile end up buying on desktop. Make both platforms part of their journey #FigDigConf
— Curated (@curateddigital) July 14, 2016
Gravity Thinking says:
Great principles for UX / UI work – simple not showy, no corners cut , focus on mobile , submit more and better cases #CannesLions
— Gravity Thinking (@GravityThinking) July 14, 2016
iCrossing says:
Advertisers getting the location of consumer but also context of location (the why) key for successful targeting on mobile #iCrossingAWEU
— iCrossing UK (@icrossing_uk) April 18, 2016
Liberty Marketing says:
INFOGRAPHIC: A Very Mobile Xmas https://t.co/qmVAheJScj #digitalmarketing #MerryChristmas pic.twitter.com/FFQrPUo3J6
— Liberty Marketing (@LibertyOnlineUK) December 17, 2015
Move It Marketing says:
The #ProsandCons of #MobileWeb v #MobileApps. Will your business perform better online with an app,website or both?https://t.co/3jZp87vvFc
— Move It Marketing (@MoveItMarketing) January 7, 2016
Further Expand Your Mobile Marketing Knowledge
For more information on the latest mobile strategy or technology advice, book your seat at the next Figaro Digital mobile marketing event or take a few moments to read the following:
Google Further Boosts Mobile Friendly Websites
The Accelerated Mobile Pages (AMP) Ultimate Guide
Individualisation Has A Lot Of Growing Up To Do