August 5, 2021

Wrap Up Your Best Holiday Emails with These Five Tips

Julian Bracey-Davis, Senior Director of Client & Vertical Content at Cheetah Digital, gives some top email marketing tips marketers should be implementing in the lead up to Christmas.

Even though it’s sunny and humid outside, it’s time for marketers to shift our thinking to the days growing ever shorter, the leaves beginning to brown, and pumpkin-spiced everything hitting our shelves.

The holiday season is one of the busiest times of the year for the beloved brand marketers we work with. But rather than leave everything to one night like Ol’ Saint Nick, proactive marketers will be relaxing with a glass of eggnog and roasting their chestnuts on an open fire — as the painstaking planning of content, offers, and crafting messages was done in t-shirt weather. That’s why we have released this guide in the heart of summer. We know you’re busy planning for the end of the year before the days have even begun to get shorter.

Holiday Timeline for marketers

We’ve created a helpful guide for marketers this year, called the Ultimate Holiday Campaign Planning Resource for Digital Marketers. Today, we’ll give you a sneak peek of one of the sections, Wrapping Content in the Right Messaging, where we’ll share the top five ways you can make your holiday emails better