Every year, Affiliate Window publishes the key trends we think should be front of mind for the industry and today we share our thoughts for 2016.
In no particular order, some of the themes explored include voucher codes, changing perceptions around what should be considered basic tracking, a fight for honest rewards for honest sales and the looming data privacy legislation.
Also covered are the growth of global retail events and a growing shift towards internationalisation. If you’d like to read the whitepaper in full you can do so here.