This Week In Digital – June 17, 2016

by Liberty Marketing

Get all the latest news from the digital marketing world in one handy place. Whether you’re looking to learn about the latest Google algorithm updates or the recent happenings in social media, we’ve got you covered.

linkedinphoneMicrosoft Buys LinkedIn

Ever wondered how much it would cost to buy your own social media network? The answer is $26.2bn (£18.33bn). Well, that’s the amount Microsoft paid this week when it acquired professional networking social platform LinkedIn.

It’s hoped that this new shake up will reinvent the business’ processes and productivity using the extra data it will now have available at its fingertips.

Facebook Local Awareness Ads to Include Store Locator

Facebook announced this week that it will be upgrading its local awareness ads to now include store locator capabilities that will direct users to the nearest branch of the store. Facebook is also expanding its tracking to show store visits, so marketers can alter their targeting accordingly.

Google Testing New Top Rated Shopping Ads Format

Google is rolling out experimental changes to a select number of users once again. This time Google is testing its ad formats and ranking its shopping ads by customer rating.

As with most updates, not everyone can see them and, therefore, we were unable to create these search results.

Google’s Next Mobile Update to Include Page Speed

Earlier this month at the Search Marketing Summit in Sydney, Google Webmaster Trends Analyst Gary Illyes stated that page speed would be a factor in the next mobile update.
Currently the speed of a mobile page is not used as a ranking factor by Google, however from an undefined future date it will be. So, watch this space over the next couple of months for an announcement saying it has happened.

Users Spending Less Time on Social Media Apps

According to a study by advanced analytics organisation SimilarWeb, we are now spending less time on social media apps compared compared to last year. The study found that, in nearly all countries, usage figures for Q1 2016 were down on Q1 2015 for the four major social networks: Facebook, Twitter, Snapchat and Instagram.

Social app downloads were also down in many nations. However, latest figures reveal Snapchat has more than 100 million daily active users and Instagram has 150 million monthly active users meaning, despite a lull, these apps are still highly popular.

Moz Upgrades its Keyword Explorer Tool

Five weeks after its launch, Moz has seen 75,000 people trial its Keyword Explorer tool and the search giant is now rolling out a number of upgrades.

Changes include international keyword volumes (previously it was just for the US), a question option has been added to the suggested keyword filters, and keyword grouping is now easier than ever.

Check it out for yourself here.

For the Latest Digital Marketing News

For all the latest digital marketing news in one handy place follow this blog or for updates as they happen, follow Figaro on Twitter @Figaro_Digital.