As if the internet wasn’t important enough in our lives, since March it has become the lifeline for most of the nation. Over that same period, our behaviour has changed: we’re spending more time online than ever before. According to Ofcom, the average UK adult spent four hours and two minutes a day online in April 2020. The pandemic has also accelerated the adoption of other online communication services like WhatsApp, for example, which internet users are now just as likely to use as SMS.
With more of us doing more online, brands will have to do a much better job to keep our attention. The brands that will succeed will be those that can quickly understand their visitors’ needs and deliver the answers in a frictionless way. You’ll need to know who you’re targeting, deliver the right message using persuasive text and good visual design cues, and be persuasive not coercive. In our Web Build, CRO, CMS, and Personalisation webinar yesterday, our speakers looked at this from three different perspectives. Read on for a summary of their presentations.
Future-proofing Your Personalisation
LAB focus on putting the human at the heart of everything they do. They look at how they can blend behavioural economics with creativity to create amazing digital experiences. Beatrice and Harpreet take us through what they think about the future of personalisation, and how you can apply that thinking to your strategy moving forward.
£4, £4k, or £400k: How Much is a Piece of String?
As a Digital Strategy & UX Consultant at Codehouse, a question Shaun Miller gets asked a lot is “How much is a website?” The answer depends on a variety of factors, which Shaun will discuss in this presentation.
Getting Your Head Around Headless CMS
Mehtab Shabir, Client Success Manager at GRM Digital, discusses all things headless, including what it is, how it can be used to streamline content delivery, and whether you should consider it in your next rebuild. He will also compare headless to traditional marketing, and discuss the rise of omnichannel marketing.