November 23, 2016

The More You Tweet, The Cheaper Prices Get: The Latest from Lidl

By Figaro Digital

lidl

There are dozens of articles on this blog that promote the importance of social media marketing and how to master it, but standing out can be hard when all the country’s biggest brands are leading the way.
However, Lidl may have just cracked it with its latest campaign. It’s certainly unique!

User Generated Promotion

Lidl’s newest Christmas campaign has been deemed a ‘social first’ and is being heralded by marketers as being a genius idea. So, what’s so good about it?
Lidl’s Christmas 2016 social campaign plays out two days a week over the next month and works on a simple premise: the more people tweet, the cheaper products will be in store.
The first week saw lobster up for grabs, and the more people who’ve tweeted about it, the lower the price will drop below the original cost of £5.99.

 


Georgina Hall, Head of Communications at Lidl UK, has said:

“The launch of the Social Price Drop is a first for any supermarket in the UK, and we’re incredibly excited about giving our customers the power on Twitter to lower the price of some of our finest festive products,”
“Christmas is a very expensive time of year for shoppers up and down the country, and as a retailer at the heart of Britain’s communities, our ambition is to put the control back into the hands of consumers, and save them even more in the run up to Christmas.”

Celebs Are Getting Involved

 

 

 


This social surprise is part of the brand’s £20 million campaign and is designed to change the public’s perception of its products. And it does this by encouraging shoppers to go online, plus social users to go into store, as special price tickets will also be placed on items in store to promote the social-driven price cuts and to encourage people to tweet.

What’s Your Favourite Christmas Campaign?

It may be early days, but what is your favourite social campaign this festive season? Tweet us your thoughts to @Figaro_Digital.


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By Figaro Digital