There has been a lot of noise surrounding headless commerce, and online brands are getting curious. Whilst more are digital transforming their sales channels and utilising every digital touchpoint, headless commerce can help leverage eCommerce efforts to a new level. Here, Confer With talks about the benefits of headless commerce to kickstart the conversation in transforming your online storefront into a fully customisable haven.
What is headless commerce?
Headless commerce is a tech solution for those looking to drive more revenue through multiple digital channels and support even the most complex selling models. It achieves this by decoupling the front-end from the back-end. This means functions such as product catalogue, sales, marketing, and transactions can be connected to APIs which are then deployed across all digital touchpoints. Headless commerce also enables quick scale-up omnichannel engagements. This revolutionary shift in back-end eCommerce architecture gives opportunities to brands to enhance customer experience whilst scaling seamless transactional touchpoints.
The top five benefits of headless commerce
1. Customisation
Headless commerce enables greater control over how the storefront can be customised. By connecting functions to APIs, there are minimum back-office constraints when deploying full customisation on the front-end. This seamless deployment of creativity gives freedom to make quick changes, whether that is based on seasonality, segmented audiences or optimisation. Customisation also allows businesses to leverage their branding across their online platform. It allows designers to move away from preset themes, and gives a new sense of empowerment over what they can achieve.
2. A/B testing
When optimising digital channels, A/B testing opens a plethora of opportunities with how marketing and sales tactics work with segmented audiences. Headless commerce allows businesses to A/B test without hindering product information and coding in the back-end. With greater access to data, it helps marketers personalise campaigns and implement experiments. Examples of ultimate A/B testing falls on Netflix and Amazon which, with their headless commerce approach, can hyper-personalise across multiple-segmented audiences.
3. Leverage live video shopping
Video commerce software utilises headless commerce. It enables any eCommerce provider to produce a live video storefront. It uses product data straight from the recommendation engine, making it a highly relevant customer interaction. The headless commerce architecture comprises back-end data and cloud-based infrastructure. Developers can then use APIs to deliver product feeds, shopping carts, blog posts, customer reviews, etc, replicating that in-store feel. By gracefully sitting on a brand’s virtual storefront, the customer journey can begin seamlessly. Live video shopping can empower retail teams with cutting-edge technology to not only achieve KPIs but build strong customer loyalty.
4. Your developers have the freedom
Traditional eCommerce platforms use specific programming language, limiting the capabilities of the developer. However, headless commerce allows developers to build using a language they are familiar with. This coupled with the creative freedom designers have with the front-end enables a more empowered workforce.
5. Deploy functions fast
In an era where companies are doubling down on digital transformation, and consumer shopping habits are changing, it is vital to stay ahead of the curve. Headless commerce deploys APIs across all digital channels meaning, regardless of how consumers are behaving, you can be present on new and emerging touchpoints. Also, even for websites that have content for their products but no transactional points, headless commerce can enable this. It essentially can be plugged in without disrupting your overall technology stack.